Survey places Apple Watch as high-end fashion accessory

Survey places Apple Watch as high-end fashion accessory

It is no news that the Apple Watch is trying to compete with more than just its tech competitors. The Cupertino giant aims to place it next to high-end, fashionable watches at shelves world-wide. Can a techie device like the Apple Watch really fit in such an exclusive market?

A new survey from First Insight seems to corroborate Apple’s affirmations, becoming the first data to validate their efforts. What’s more interesting is that the Apple Watch seems to be a hit among the ladies, who haven’t been able to get much action in the wearable market.

“We were very surprised to find that women not only loved the Apple Watch — they were actually willing to pay nearly $50 more than market price for the Apple watch when buying it for themselves. It appears Apple has an opportunity to create a smartwatch specifically designed to appeal to women, and charge even more for it.”

Opinion: This just proves that Apple is still king at advertising and really knows how to target its customers. No other smart watch manufacturer has caused such an impression.